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enterpriseJanuary 29, 2025

Technical Debt is Killing Your Revenue (And How to Fix It)

The hidden ways technical debt bleeds revenue from your business, and a practical framework for prioritizing what to fix first.

11 min readRead Article→

December 15, 2024

Why We Chose Next.js for Enterprise Clients

An architectural analysis of why Next.js has become our default framework for enterprise-grade applications, and when alternatives make more sense.

engineering•8 min read

All Dispatches (42)

January 29, 2025

Technical Debt is Killing Your Revenue (And How to Fix It)

The hidden ways technical debt bleeds revenue from your business, and a practical framework for prioritizing what to fix first.

enterprise→

January 17, 2025

Why Your Google Ads Cost So Much (And How to Fix It)

The expensive mistakes service businesses make with Google Ads and the specific fixes that lower your cost per lead.

growth→

January 16, 2025

12 SaaS Architecture Decisions That Scale (Or Don't)

The technical choices that determine whether your SaaS can handle 10x growth or falls apart trying.

enterprise→

January 16, 2025

Emergency vs. Planned: The Ad Strategy Most Service Businesses Get Wrong

Why running the same ads for emergency and scheduled services wastes budget and how to structure campaigns that convert both.

growth→

January 15, 2025

7 Website Features Every Phoenix Plumber Needs in 2025

The specific website elements that turn searchers into service calls for plumbing businesses in the Phoenix metro area.

local-business→

January 15, 2025

The $500/Month Google Ads Budget: What's Actually Possible

Honest expectations for small ad budgets: when $500/month makes sense, when it doesn't, and how to maximize limited spend.

growth→

January 14, 2025

The Enterprise Feature Checklist: 15 Things B2B Buyers Expect

The features enterprise customers assume you have, and the deals you lose when you don't.

enterprise→

January 14, 2025

Why Your Leads Don't Answer the Phone (And What to Do About It)

The frustrating reality of leads who never pick up, why it happens, and the systems that actually get people to answer.

growth→

January 14, 2025

Call Tracking 101: Stop Guessing Where Your Leads Come From

Most service businesses have no idea which marketing channels actually generate phone calls. Call tracking fixes that. Here's how to set it up and what to do with the data.

growth→

January 13, 2025

HIPAA Compliance Checklist: 10 Technical Requirements for Patient Portals

The specific technical controls healthcare applications need to meet HIPAA requirements, and pass audits.

enterprise→

January 13, 2025

Facebook Ads for Service Businesses: When It Works (And When It's a Waste)

The honest truth about Facebook advertising for plumbers, HVAC, roofers, and electricians, including when to skip it entirely.

growth→

January 13, 2025

The Only 5 Marketing Metrics Service Businesses Should Track

Forget the 47-metric dashboard your agency sends. Here are the only 5 numbers that actually matter for service business marketing, and how to use them.

growth→

January 12, 2025

5 Reasons Roofers Lose Leads to Competitors (And How to Fix It)

The hidden conversion killers on roofing websites and the specific changes that start the phone ringing.

local-business→

January 12, 2025

The Real Cost Per Lead: What Service Businesses Should Expect

Benchmarks for what plumbers, HVAC techs, roofers, and electricians actually pay per lead, and how to know if you're getting ripped off.

growth→

January 12, 2025

How to Know If Your Marketing Is Actually Working

Your agency sends impressive reports, but is your marketing actually making you money? Here's how to cut through the BS and know for sure.

growth→

January 11, 2025

5 Technical Debt Traps That Kill SaaS Startups

The patterns that feel like progress but create compounding problems, and how to avoid them.

enterprise→

January 11, 2025

Your Website Gets Traffic But No Calls: Here's Why

The conversion killers hiding on service business websites and the specific fixes that turn visitors into phone calls.

growth→

January 11, 2025

Seasonal Marketing: How HVAC and Plumbing Businesses Should Plan the Year

Stop reacting to slow seasons. Here's how to plan your marketing calendar so you're never caught off guard by seasonal dips in demand.

growth→

January 10, 2025

Top 10 HVAC Website Mistakes Costing You Emergency Calls

The conversion killers on HVAC contractor websites and how to fix them before summer hits.

local-business→

January 10, 2025

PCI DSS for Developers: 8 Things Most Teams Miss

The compliance requirements that trip up engineering teams building payment systems, from key management mistakes to logging blind spots.

enterprise→

January 10, 2025

The 3-Second Rule: Why Mobile Speed Kills Service Business Leads

How slow page load times cost service businesses emergency calls, and the specific fixes that make your site fast.

growth→

January 10, 2025

The Maintenance Plan Playbook: Recurring Revenue for Service Businesses

Feast or famine revenue is exhausting. Here's how to build a maintenance plan program that creates predictable, recurring income for your service business.

growth→

January 9, 2025

7 EHR Integration Patterns That Actually Work

Practical approaches to integrating with Epic, Cerner, and other EHR systems without losing your mind.

enterprise→

January 9, 2025

Stop Hiding Your Phone Number (And Other Conversion Mistakes)

The simple website fixes that dramatically increase phone calls for service businesses, starting with making your number visible.

growth→

January 9, 2025

When to Hire a Marketing Agency (And When to DIY)

Marketing agencies aren't for everyone. Here's an honest assessment of when professional marketing help makes sense, and when you're better off doing it yourself.

growth→

January 8, 2025

Electrician SEO: 8 Local Search Tactics That Actually Work

Practical local SEO strategies for electrical contractors who want to show up when customers search.

local-business→

January 8, 2025

Building Payment Systems: 6 Idempotency Patterns That Prevent Double-Charges

The architectural patterns that prevent your payment system from charging customers twice when networks fail, retries happen, and users double-click.

enterprise→

January 8, 2025

What a 5% Conversion Rate Actually Looks Like for Service Businesses

Realistic conversion rate benchmarks for plumbers, HVAC, roofers, and electricians, and what moves the needle.

growth→

January 8, 2025

From 3 Trucks to 10: The Marketing That Scales (And What Doesn't)

Growing from a small operation to a real company requires different marketing. Here's what changes as you scale, and the mistakes that keep businesses stuck.

growth→

January 7, 2025

The Landing Page Mistake Costing You Half Your Ad Spend

Why sending ad traffic to your homepage wastes money and how to build landing pages that actually convert.

growth→

January 6, 2025

Shopify vs Headless: 5 Decision Factors for Growing Brands

A technical breakdown of when Shopify makes sense, when headless commerce wins, and the hybrid approaches worth considering.

enterprise→

January 4, 2025

E-commerce Performance: 7 Optimizations Worth $100K+ in Revenue

The specific performance fixes that directly correlate with conversion improvements, prioritized by impact and implementation effort.

enterprise→

January 2, 2025

Technical Due Diligence: 15 Red Flags Investors Look For

The specific technical issues that cause deals to fail or valuations to drop, from code quality signals to infrastructure concerns.

strategy→

December 30, 2024

Agency vs Freelancer vs In-House: The Real Cost Comparison

An honest breakdown of total cost, hidden expenses, and when each option actually makes sense for web development projects.

strategy→

December 28, 2024

Web Application Performance: 10 Metrics That Matter

The specific metrics that correlate with user experience and business outcomes, with practical measurement approaches and target thresholds.

engineering→

December 20, 2024

Lessons from Projects That Went Sideways

Not everything I've built has gone well. Here's what I learned from the ones that didn't.

strategy→

December 15, 2024

Why We Chose Next.js for Enterprise Clients

An architectural analysis of why Next.js has become our default framework for enterprise-grade applications, and when alternatives make more sense.

engineering→

November 28, 2024

The Real Cost of Technical Debt

A quantitative analysis of how technical debt compounds over time and the financial impact of deferring architectural decisions.

strategy→

November 10, 2024

Conversion Rate Optimization Beyond A/B Testing

Why most CRO programs fail and the systematic approach that actually moves metrics.

growth→

October 22, 2024

Building HIPAA-Compliant Healthcare Platforms

A technical guide to architecting healthcare applications that meet regulatory requirements without sacrificing user experience.

engineering→

September 15, 2024

Case Study: 340% Performance Improvement for Enterprise SaaS

How we transformed a struggling enterprise platform through systematic architectural improvements and infrastructure optimization.

case-studies→

August 28, 2024

Custom Build vs. Off-the-Shelf: A Decision Framework

When to build custom software versus adopting existing solutions, and how to make the right call for your organization.

strategy→

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