Digital marketing, SEO, and conversion optimization. 6 definitions to help you understand key concepts.
A method of comparing two versions of a webpage or element to determine which performs better.
The percentage of visitors who complete a desired action, such as making a purchase, signing up, or filling out a form.
A prompt that encourages users to take a specific action, typically a button or link like "Buy Now" or "Sign Up."
A standalone webpage designed for a specific marketing campaign, focused on driving a single conversion action.
The practice of optimizing websites to rank higher in search engine results, increasing organic (non-paid) traffic.
The collection, measurement, and analysis of website data to understand user behavior and improve performance.
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